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Social Media in Sport Marketing By Tim Newman, Jason Peck, Charles Harris, Brendan Wilhide
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- Sales Rank: #576991 in Books
- Published on: 2013-04-02
- Format: Unabridged
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .51" w x 5.98" l, .0 pounds
- Binding: Paperback
- 210 pages
About the Author
Tim Newman, Ph.D. is an associate professor at York College of Pennsylvania. He earned his doctorate in sport management at the United States Sports Academy, his master s degree in education at the University of Virginia, and his bachelor s degree from Towson University. As a member of the United States Sports Academy's national faculty, Newman works with distance-learning students and has taught courses in Botswana, Malaysia, and Thailand. He actively contributes his time to a variety of professional organizations, community projects, and volunteer programs each year and recently accepted positions on the National Board of Directors for the Leaders of Tomorrow Foundation and the Board of Commissioners for the Commission on Sport Management Accreditation. As an avid golfer, he participates in competitive golf each year and is a director of the Golfweek Amateur Tour in the Washington, D.C., metro area. Newman's primary areas of research include marketing, social media, social networking, and issues related to leadership. His interests and areas of expertise culminated in the creation of the Dream Chasers Management Group, which he founded in 2011.
Jason Peck is a social media strategist with business-to-business and business-to-consumer experience in sports, entertainment, and ecommerce. He works at LivingSocial, where he focuses on social media and online marketing for the company's one-of-a-kind experiences and events. He also serves as Vice President of Digital Content and Community for the Washington, D.C., chapter of the Social Media Club, the world s largest community of social media professionals. Peck graduated from the University of North Carolina at Chapel Hill and is a die-hard Tar Heels basketball fan. He lives in Arlington, Virginia/
Charles Harris has enjoyed a successful sport management career, having worked in college athletics, professional baseball, and professional hockey. Previously, he served on senior management teams with the Los Angeles Dodgers; the Anaheim Ducks; and the University of California, Irvine, Anteaters. He also worked as an assistant with the Anaheim Angels. In addition, Harris has extensive experience in the technology sector, first serving as president and founder of an Israel-based marketing and communications firm and later as a marketing technology consultant to top U.S. companies. During his time abroad, Harris owned the rights to market Major League Baseball in several Middle Eastern countries and territories. A graduate of the University of California, Irvine, Harris has served as an adjunct professor in the sport management graduate program at California State University, Long Beach, since 2004.
Brendan Wilhide is an emarketing and copywriting specialist at ForeSite Technologies in Connecticut and is a contributing writer for Macworld and Macworld.com. He served as play-by-play broadcaster and public relations coordinator for a number of minor league baseball teams including Ripken Baseball's Aberdeen IronBirds and the Vermont Expos. His work cataloging the sports industry as part of his Sportsin140.com website project was featured in the Wall Street Journal and on ESPN's "Outside the Lines." He is a graduate of York College of Pennsylvania with a degree in Professional Writing.
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